康考迪亚大学欧文分校的新篇章

As 欧文康考迪亚大学 nears our 50th anniversary, our institution has embarked on a university-wide rebranding effort. This is an important step for our institution to take in order for our presence and position in higher education to reflect the distinctive, high-quality Lutheran Christian education we offer to students in Irvine, 全国各地, 在世界各地.

We’re introducing our rebrand through a new marketing campaign featuring members of our Concordia community. 在这次竞选中, you’ll see a 调色板 of green and gold that unites our university and athletic brands, 还有一个全新的标志. Our official university seal and fierce, feathered mascot have been updated as well.

The rebrand and culminating creative campaign could not have been possible without our students, 校友, 教师, 和全体员工，以及我们的校董会, 校董会, and members of our Irvine and local communities — who contributed their time and efforts to this project. 谢谢你的远见和宝贵的见解!

We hope you love our new look and are excited for what’s to come in the next 50 years at 欧文康考迪亚大学.

托马斯总统的口信

欧文康考迪亚大学 has just revealed our new university brand, 我们对结果非常满意! 从广泛的市场调查开始, 吸引不同利益相关者的焦点小组, and working with an exceptional marketing and brand partner, Concordia is prepared to celebrate our 50th anniversary in 2026.

This rebrand is an important step in 欧文康考迪亚大学’s history. As we’ve matured into a comprehensive university that provides an exceptional education that prepares each of our students for all of life’s vocations, it became clear that we needed to tell this story more clearly, 更大胆的, 更广泛地说!

While we honor the past, we look with anticipation toward the future. 新的全新标志的具体元素, 学术密封, 运动的吉祥物, and the new Freedom to Explore campaign—highlight and enhance our commitment to providing an outstanding Christian education in southern California and beyond. The academic imagery is distinguished and classical and recalls the iconic worship space on campus and our Lutheran heritage and Christian commitment. The athletic marks, in contrast, are bold, forward, and confident. Both trajectories reflect 欧文康考迪亚大学 as we look towards the next 50 years.

We are excited to move forward with a fresh approach to telling Concordia’s story. 我们希望你能从各个方面接受这个品牌. But most of all, we hope and pray that you are excited for the future of 欧文康考迪亚大学. The Lord has blessed us mightily and will continue to do so as we faithfully carry out our call as the Great Commission University.

对于他的学生，
迈克尔一个. 托马斯,Ph值.D.
欧文康考迪亚大学校长

新标志

Our redesigned logo amplifies Concordia’s focus on faith and quality education as a 私人非营利基督教机构. The arched shape of the logo prominently features a cross, allowing our university to be immediately identifiable by our greatest conviction: that of being committed to our call as a Christian university. Within the logo, the iconic CU Center roofline silhouette sits beneath the cross. 校徽上印有我校的校名, 学院字体，将主要以绿色显示, 黑白相间的反向选项.

新的印章

Our official university seal also received an update. At the center of the new seal is the cross and CU Center silhouette, surrounded by “Dedicated to the Great Commission” and “Sola scriptura. 苍井空例如. 苍井空的.” These phrases were carried over from our previous seal as they speak to Concordia’s founding mission and Lutheran heritage. The new seal also reestablishes our founding year of 1976, which is when classes were held for the first time at Christ College Irvine, 机构原来的名称. The seal will primarily appear in green, with a reversed option in white.

新吉祥物

Concordia’s athletic identity and mascot are getting a refresh as well! Our athletic team name has evolved from Eagles to Golden Eagles — and our mascot got a fierce, 新鲜的改造. 为什么要从鹰改为金鹰? Our goal is to create a unified brand across the university. Adding “golden” to our athletic team name helps tie our university brand and athletic br和更多的 closely together and differentiates Concordia from 我们的NCAA第二赛区的竞争对手. Plus, the golden eagle (Aquila chrysaetos) is also a fully protected species in California!

新运动

To introduce our new brand and positioning to the marketplace, 我们策划了一场营销活动, 叫做自由探索, 突出了我们充满活力的康科迪亚社区. This creative campaign features our 肯考迪娅的学生, 校友, and 教师 members who were filmed and photographed on our campus and locations around the Greater Irvine community. The campaign is being rolled out across our website and in various advertising channels and platforms, 比如流媒体电视, 流式音频, 社交媒体, 和更多的.

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下载标志和样式指南

The Concordia brand and marketing resources are designed to inform creative development and ensure apparel, 标志, 促销产品, 营销资产是有凝聚力的, 一致的, 在品牌上. Visit our marketing resources page to download logos and the University seal and find guidelines for logo usage, 调色板, 排版, 和更多的.

查看品牌和营销资源

托马斯总统的口信

新标志

新的印章

新吉祥物

新运动

下载标志和样式指南

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